Pacific 2000 is presently seeking a dynamic and self-motivated candidate with exceptional energy, commitment and vision for the following role:

Company

Leading Thai company in agriculture/food sector listed on SET

Key Functions

• Collaborate on conceptialising and executing marketing strategies for company group’s brands.
• Monitor, analyse, and evaluate market trends, consumer behaviour, and competitor activities to identify new opportunities.
• Assess brand performance, including customer and consumer feedback.
• Initiate and assess the viability of new business, products, or services, and propose business models and financial projections for medium and long-term plans.
• Identify experimentation opportunities and design data-driven experiments to test strategic initiatives.
• Coordinate with various departments (e.g., Sales Strategy, Sales, Business Development, QA, R&D, Procurement, Finance & Accounting, Internal Audit) to implement new product or service developments.
• Execute a market research roadmap and ensure findings are effectively utilised to achieve business objectives.
• Develop and lead brand plans, including communication strategies, to achieve sales, market share, profitability, and brand health goals.
• Collaborate with sales strategy teams, relevant stakeholders, and external partners to plan and oversee local initiatives that drive volume growth and enhance brand health.
• Oversee the development and launch of a robust product pipeline, ensuring alignment with brand and launch strategies.
• Analyse consumer data to develop CRM programs aimed at expanding the consumer base.
• Establish marketing plans and digital initiatives that define growth pillars to drive sales and enhance brand loyalty.
• Support the Marketing Manager in developing and refining brand plans, forecasts, and budgets.
• Contribute to functional and organisational projects as required.

The Candidate

• Degree in Business Administration or Marketing.
• Minimum 3 years of experiences in CRM programs, e-commerce and digital marketing from FMCG or Food & Beverage industries.
• Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms is advantageous.
• Experience in FMCG new product development.
• Strong ability to work with large data sets and derive actionable insights.
• Work location Bangkok but ability and willingness to travel to Chumphon.