International fitness chain dedicated to making health and wellness accessible to everyone, everywhere, at any time. In Thailand, currently experiencing a strong expansion phase, operating multiple sites with several new locations in the pipeline.

Position Overview

The Country Manager holds full responsibility for Thailand, overseeing overall business operations, staff leadership, financial management, and aggressive market expansion. Reporting directly to regional executive leadership, the Country Manager will drive operational excellence, foster strong organizational culture, and lead the Thai business through its next growth phase.

Key Responsibilities

• Overall Leadership & Operations: Lead and manage day-to-day operations across all active gyms (currently 8 operational, with 2 new openings planned shortly and more in the pipeline).
• People & Team Management: Direct oversight of 8 direct-report department heads and an overall team of approximately 100 employees across Thailand.
• P&L Responsibility: Full Profit & Loss (P&L) accountability for the Thailand market, driving commercial success, financial accuracy, and sustainable profitability.
• Business Expansion: Drive strategic growth, site expansion, local market development, and oversee ongoing site negotiations.
• Culture & People Development: Serve as an approachable, supportive leader with a coaching mindset to nurture talent, maintain high team morale, and enhance organizational culture.
• Commercial & Marketing Strategy: Collaborate with finance, marketing, and operational teams to drive member acquisition, retention, and brand presence in Thailand.

Qualifications & Requirements

• Scandinavian candidate (preferred: currently residing and established in Thailand; relocation can be considered for exceptional candidates).
• Cultural Fit & Experience: Proven track record and documented experience working within Thai or Asian business culture, with a demonstrated ability to lead, mentor, and motivate teams in a local context.
• Minimum 5 years of proven leadership experience, including direct P&L management (full or substantial responsibility)
• Strong preference for background in Retail, Chain Store, or Multi-site Operations.
• Experience in the fitness/wellness industry is an advantage, but not mandatory.
• Solid understanding of finance, marketing, commercial strategy, and multi-site operations.

Personal Attributes

• Coaching & Inclusive Leadership: Confident, present, and supportive leadership style focused on coaching and employee development.
• Results-Driven: Strong business acumen, commercially minded, and comfortable making high-stakes decisions.
• Change Agent: Highly adaptable and decisive in driving organizational change, market expansion, and operational improvements.

Compensation & Benefits

• Base Salary: up to 270,000 THB / month (commensurate with experience)
• Performance Bonus: Up to 2 months’ salary per year, based on performance metrics
• Immigration Support: Full corporate sponsorship for Work Permit and Business Visa