Responsibilities:

• Develop sales strategies for the Traditional Trade channel, covering retail and wholesale customers, in alignment with company objectives
• Manage and supervise the Sales Traditional Trade / Sales Credit team in the Northeastern and Southern regions
• Set sales targets by area, customer, and individual sales staff, and closely monitor performance
• Analyze sales performance, market trends, customer behavior, and competitor data to propose strategic adjustments to management
• Plan and control promotions, trade programs, and sales activities within the Traditional Trade channel
• Manage key accounts; negotiate trade terms, pricing, credit terms, and special agreements
• Support, resolve issues, and develop the sales team’s capabilities in selling skills, territory management, and customer management
• Review and ensure accuracy of sales reports, market surveys, and customer credit information
• Coordinate with related departments such as Finance, Logistics, Marketing, and Management
• Conduct field visits with the sales team (Coaching Field Visits) to evaluate performance and provide practical guidance

Qualification:

• Bachelor’s degree or higher in any field
• At least 3–5 years of experience in FMCG sales within retail and wholesale channels
• At least 1–2 years of experience managing a sales team
• Experience overseeing the Southern region will be an advantage
• Experience selling rice, sugar, cooking oil, food, or beverages will receive special consideration
• Strong skills in planning, sales analysis, and target management
• Strong leadership, decision-making ability, and ability to work under target-driven pressure
• Good negotiation and customer relationship management skills
• Able to travel and work in the Southern region and nearby province

Work Location: Business trips to the Southern and Northeastern regions (approximately 2–3 days per trip)